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I help course creators serve more people and attract perfect-fit students
If you're hungry for growth, you're in the right place!
What if there was ONE thing you could do to boost your course revenue, conversions, and impact?
If you’ve launched your course several times, you might be thinking:
“What’s the next step I can take to scale my course and attract more perfect-fit students?”
I’m so glad you’re asking that question—because this is where most course creators get stuck.
You might be tempted to increase Facebook ad spend, test some new visibility strategies, or rewrite your sales page....
But those strategies won’t be effective until you’ve nailed your audience-message fit
It's the difference between saying, "I want to lose weight" and "I want to lose weight because my jeans don't fit because I have asthma and stopped working out."
When you communicate with this level of specificity—and align your entire marketing funnel around your customers' deeper motivations for change—you'll see better, faster conversions.
that's where I come in!
We’ll start by determining if your current messaging is aligned with your perfect-fit customers.
If not, we’ll pinpoint what needs to change so that ideal customers convert faster. We’ll do this through a marketing audit and audience interviews.
I’ll provide prioritized recommendations, strategies, and voice-of-customer language to help your team dial in your audience and messaging for better, faster conversions.
here's how it works
Start a Voxer Chat @mharstine to learn more
Typical investment: $4,795
I'm ready to invest
Identify your perfect-fit customers and why they buy. Then dial in your messaging for better conversions, revenue, and impact.
The Audience Message Fit Finder
introducing
Your funnel isn't converting like it used to
Your online course sales are sluggish
YOU’RE NERVOUS ABOUT YOUR NEXT LAUNCH
YOUR AUDIENCE’S BUYING BEHAVIORS HAVE CHANGED
YOU WANT TO UNDERSTAND YOUR AUDIENCE ON A DEEPER LEVEL
YOU WANT MORE RAVING TESTIMONIALS FROM PERFECT-FIT STUDENTS
YOUR AUDIENCE’S BUYING BEHAVIORS HAVE CHANGED
YOU WANT TO UNDERSTAND YOUR AUDIENCE ON A DEEPER LEVEL
YOU WANT MORE RAVING TESTIMONIALS FROM PERFECT-FIT STUDENTS
Your funnel isn't converting like it used to
Your online course sales are sluggish
YOU’RE NERVOUS ABOUT YOUR NEXT LAUNCH
This is for you if...
My “official” resume includes marketer, copywriter, and journalist—but I’m a voracious learner, devouring content and courses on watercolor painting, gardening, interior design, cooking, and how the Brooklyn Bridge was built.
That's why I'm so passionate about helping course creators like you succeed! For 15 years, I’ve been bridging the gap between what businesses are selling and what audiences want to buy—and here’s what I know:
Every course creator reaches a point where they're spending so much time marketing that they don't have energy left over for teaching. They start asking themselves what they can do differently to find more students and get better results from their marketing efforts.
Here's the (often overlooked) solution:
Dialing in your message to speak to fewer people—but more of your perfect-fit customers—will accelerate conversions and growth. Prospects respond quicker when see themselves in your offer.
It's the mission-critical gateway to more revenue, ease, and joy in your business.
I’VE WORKED WITH 6- & 7-FIGURE COURSE CREATORS LIKE JORDAN GILL AND CONTENT BISTRO TO DIAL IN THEIR AUDIENCE + MESSAGING FOR BETTER sales CONVERSIONS
I'm Melissa Harstine!
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trusted by and seen on
Colie James
"Melissa helps you get clarification on who your customers are, what they think about your offers, and why they actually decided to hire you. While I have been collecting voice of customer data in my business for years, the synthesis of the interviews Melissa conducted has been invaluable. Her customer insights helped me improve my messaging, rewrite sales pages, overhaul sales emails, and create a new collection of case studies."
"Improved my messaging"
Charlotte Ellis Maldari
"Thanks to her customer insights, I've got ideas for about a year's worth of podcast episodes and I know how I'm going to turn it into further content. And it feels so good! I literally cannot wait for the next project where I can employ the marketing dynamite that are Melissa’s insights."
"Such a gold mine!"
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