We’ll start by determining if your current messaging is aligned with your perfect-fit customers.
If not, we’ll pinpoint what needs to change so that ideal customers convert faster. We’ll do this through a marketing audit and audience interviews.
I’ll provide prioritized recommendations, strategies, and voice-of-customer language to help your team dial in your audience and messaging for better, faster conversions.
introducing
Your funnel isn't converting like it used to
Your online course sales are sluggish
YOU’RE NERVOUS ABOUT YOUR NEXT LAUNCH
YOUR AUDIENCE’S BUYING BEHAVIORS HAVE CHANGED
YOU WANT TO UNDERSTAND YOUR AUDIENCE ON A DEEPER LEVEL
YOU WANT MORE RAVING TESTIMONIALS FROM PERFECT-FIT STUDENTS
YOUR AUDIENCE’S BUYING BEHAVIORS HAVE CHANGED
YOU WANT TO UNDERSTAND YOUR AUDIENCE ON A DEEPER LEVEL
YOU WANT MORE RAVING TESTIMONIALS FROM PERFECT-FIT STUDENTS
Your funnel isn't converting like it used to
Your online course sales are sluggish
YOU’RE NERVOUS ABOUT YOUR NEXT LAUNCH
My “official” resume includes marketer, copywriter, and journalist—but I’m a voracious learner, devouring content and courses on watercolor painting, gardening, interior design, cooking, and how the Brooklyn Bridge was built.
That's why I'm so passionate about helping course creators like you succeed! For 15 years, I’ve been bridging the gap between what businesses are selling and what audiences want to buy—and here’s what I know:
Every course creator reaches a point where they're spending so much time marketing that they don't have energy left over for teaching. They start asking themselves what they can do differently to find more students and get better results from their marketing efforts.
Here's the (often overlooked) solution:
Dialing in your message to speak to fewer people—but more of your perfect-fit customers—will accelerate conversions and growth. Prospects respond quicker when see themselves in your offer.
It's the mission-critical gateway to more revenue, ease, and joy in your business.
"Melissa helps you get clarification on who your customers are, what they think about your offers, and why they actually decided to hire you. While I have been collecting voice of customer data in my business for years, the synthesis of the interviews Melissa conducted has been invaluable. Her customer insights helped me improve my messaging, rewrite sales pages, overhaul sales emails, and create a new collection of case studies."
"Thanks to her customer insights, I've got ideas for about a year's worth of podcast episodes and I know how I'm going to turn it into further content. And it feels so good! I literally cannot wait for the next project where I can employ the marketing dynamite that are Melissa’s insights."
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